Premiere Couture's Blog

2012 is going to be FANTASTIC!

2012-01-13T12:31:00.005-06:00

We hope you are enjoying the beginning of 2012! If you haven't been following our bevy of new arrivals on our Facebook page, I wanted to catch you up a bit here. Here a just a handful of Robert Bullock, Lea-Ann Belter and Amy Kuschel designs that have arrived. For more photos of our newest bridal gowns check out this album on Facebook. I'll be updating this post with more photos soon!

New Arrivals from the Dessy Group

2011-12-21T13:51:00.007-06:00

We've started to receive our new designs from the 2012 collections from the Dessy Group as well as our first of their informal bridal gown collection (this chiffon beauty is just $503!!!). Dessy provides marvelous photos but I also wanted to show you http://www.blogger.com/img/blank.gifeach dress in the color that we have it in if it differs from their photo. It's the perfect time to shop for bridesmaids so give us a call!

Silent Sample Sale

2011-12-17T11:51:00.006-06:00

We have so many new amazing gowns arriving that we need to make some room. That can only mean one thing: Sample Sale! Now, we have an annual sample sale that took place in October and we're sticking to that. While we're not repeating that truly special event, we are putting a select collection of some equally amazing dresses on sale. Each of these current designs is available to be special ordered in your specific color and size for the first price listed or you can purchase our sample for the nearly unbelievable low price shown.

Here's a peek (click on each photo to enlarge):

Lea-Ann Belter's Isabella:$3135/$980

Lea-Ann Belter's Danielle: $2805/$850

Lea-Ann Belter's Lois: $3465/$990

Lea-Ann Belter's Mathia: $2849/$949

Robert Bullock's Alexi: $1875/$875 - Sold!

Robert Bullock's Caroline: $1375/$750

Robert Bullock's Chelsea: $1625/$725

Robert Bullock's Revi: $2150/$950

Prom 2012

2011-12-10T16:35:00.001-06:00

A lot has been happening around here and I'm so slow to post. But here's a little video I put together today of the prom dresses we've received so far as modeled by our very own Andrea. Enjoy!

Market Trends

2011-11-12T10:39:00.023-06:00

We've had some time to distill all of the information that we took in while at New York International Bridal Market. While the following images don't tell the whole story of the many trends represented at market, Laura and I agree that these are some of the most important. And as you'll notice, we could've shown some in more than one category. What are your thoughts?

Full skirts with clean lines

Eureka by Amy Kuschel is ethereal tulle with a touch of sparkle
From Caroline DeVillo's ID collection, Kate bodice with gathered ball gown skirt.
Lucille by Caroline DeVillo is finished with a narrow belt and a touch of sparkle.
Annie by Janet Nelson Kumar can also come in a short length.
Mia by Janet Nelson Kumar is shown here in tulle but ours will be made with silk organza instead.

Trumpet/mermaid interpreted in a plethora of fabrics

Annabelle by Lea-Ann Belter is silk dupioni with French lace applique.
Robert Bullock's lace trumpet features a well placed satin band and bow.
Filmore by Amy Kuschel is in silk taffeta and is also available in matte taffeta.
Pearl by Amy Kuschel is a Heirloom English Rose lace trumpet with a stunning keyhole back.
Larkin by Amy Kuschel is shown in silk taffeta but ours will arrive in matte taffeta.

Nicole Miller's extremely affordable silk faille trumpet gown.

After Six offers this pea de soie gown with flower detail, also intensely affordable.

Texture and tiers

Laura and I easily agreed that Janell Berte's Fantasia was our favorite gown at market.

The fabric of silk organza swatches in Delight was first introduced by Janell Berte in 2002. She was ahead of her time!
Buttercup by Janet Nelson Kumar is whimsical and light. Shown here in a short length, we ordered ours as a full length gown.
Juniper by Amy Kuschel uses ruching and tiers in silk organza to create texture.
Avia by Lea-Ann Belter uses ruffles of silk organza and lace to create memorable drama.
Robert Bullock's strapless ruched taffeta design also looks phenomenal with a sparkly belt.

Romantic lace and organza
Janell Berte's Faustine is in softly gathered Chantilly lace and silk organza.
High Society by Amy Kuschel with it's ball gown skirt could have easily been in another category, but her fabrication is so romantic that we put her with the lace and organza.
Love Story by Amy Kuschel is more softness and romance yet her tiers could have put her in the texture category.
IngridX by Lea-Ann Belter could have joined her friends in the trumpet category, but again the fabrication wins us over to the romantic side.
Robert Bullock gave us a classic silhouette in organza and lace.

Thanks for wading through this long, but hopefully informative, post! Now you'll have to come in and see for yourself that 2012 is going to be an amazing year!

Scenery and scenes from New York

2011-11-11T13:32:00.016-06:00

When Laura and I visited New York last month for Couture Bridal Week, we had enjoyed our stay at a hotel by the UN which was quiet and offered a great view of the city. We also happened upon a fund raiser being run by the guys team of Celebrity Apprentice. Laura and I embraced the moment, geeked it up and snapped some photos as we participated.

Just one of the amazing views from our hotel room near the UN.

WTC One reconstruction site

Police prepared for OWS crowd

Grand Central Station with the Chrysler Building in the background.

American Choppers Fire Bike

Clay Aiken talking Laura out of the last of our cash for their charity effort.

Laura with Dee Snyder

George Takei just as he served me the sandwich he just made for me.

Lou Ferrigno still looks like he could make good on that sign, doesn't he?

Paul Sr. scaring up more contributions for their charity drive.

Me (Rosemary) with Paul Sr.

Penn was trying to get the crowd to participate in their charity event.

I spotted him from a distance and asked Laura, "Doesn't that look like Penn?" She said, "Nah, it can't be." To which I responded, "Well, then he could make a good living just looking like Penn." Shortly thereafter we spotted Paul Sr. from American Choppers and realized something was up.

Party dresses!

2011-11-11T13:24:00.004-06:00

While in New York, Laura and I picked up a few more party dresses to round out our current collection.

It's time for our Pink Label Sample Sale!

2011-09-22T18:44:00.006-05:00

Each year we host an amazing event that allows you to purchase your dream dress at a fraction of the cost. It's called our Pink Label Sample Sale and it is one day only, Sunday, October 2, and it is by appointment only. You'll want to make your appointment soon because it's a pretty fast and furious day and you will not want to miss out!

Congratulations Molly and Ben!

2011-09-21T14:44:00.005-05:00

On a rainy day in early September, Molly married Ben. And what a lovely rainy day it was! Thank you for allowing us the privilege of being a part of such a special day. Congratulations to you both and may your marriage be even more amazingly beautiful than your wedding!

You can see even more images from their gorgeous wedding by visiting Krakora Studio's blog.

Monroe Street Festival is here!

2011-09-16T15:27:00.006-05:00

Meet us Saturday as we participate in the Monroe Street Festival. There will be amazing savings to be had! We'll have designer dresses for $25 each or 2 for $40! From designers Lynn Lugo, Vera Wang, Badgley Mischka, Nicole Miller and more! There are dresses in this sale that will truly amaze you. Plus, everything inside the store will be on sale, too! Save 10% on all of our new merchandise (we just received six amazing new dress designs from Suzi Chin today!) and on all special orders. You will not want to miss this event! And of course we won't neglect accessories - shoes, jewelry, belts and sashes being are on sale, too! This is a once-a-year opportunity that you will definitely want to experience!

New from Robert Bullock

2011-09-16T15:20:00.003-05:00

Robert Bullock has wowed us with his interpretation of lace designs yet again. His collection is an absolute must see if you already know you want lace and they are an absolute must try if you haven't considered it yet because he'll help you make up your mind!

New from Janet Nelson Kumar

2011-09-16T15:06:00.004-05:00

Janet Nelson Kumar's Belle Fille Collection continues to grow in beauty and versatility. We have two new designs in a yummy silk/cotton blend that have presence yet remain light and airy. These two new designs are yet to be named and we're looking for your input. Also new to our collection is a lovely fitted design in tulle with a bit of lace peaking from beneath the ruched tulle bodice and delicately beaded lace straps in White Russian - one of Rosemary's new favorites! Make an appointment to visit these beauties today!

Vote in our Homecoming Dress Contest!

2011-09-09T17:08:00.005-05:00

*Update: All the votes came in and our amazing Nicole Mille technometal dress in blue worn by Jenna Knoche won!

We want to once again thank Smith Photography and Rejuvenation Spa for making the shoot such a success! You guys are awesome!

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We're having a contest on our Facebook page for favorite homecoming dress as photographed during our photo shoot with Smith Photography. Ends Monday so vote today! You could win $50!

View all 23 entries by visiting our Facebook page.

bliss: towards a delicious life: daily bliss: not a princess but a woman

2011-08-24T16:25:00.002-05:00

bliss: towards a delicious life: daily bliss: not a princess but a woman: We just introduced you to Jessica a couple of days ago and now we've made her blog! Thank you, Jessica!

We have new party dresss coming out of our ears!

2011-08-24T13:27:00.008-05:00

Laura and I recently traveled to Chicago to attend Stylemax and choose party dresses and homecoming dresses. And choose dresses we did! About 94 new styles to be exact! Yikes! The ones we have already received are so much fun and we made certain that they are priced to please. In addition to new dresses, we have a fabulous new consultant working for us. Nicole is a student at the UW and shows off our new designs perfectly! Here's just a handful of our new designs. For speedier updates about our new arrivals, check out our Facebook page.

Who doesn't love a sweet, well-told story?

2011-08-23T16:40:00.002-05:00

We have the privilege of meeting the most amazing women. Yesterday, Laura had the pleasure of working with a creative, beautiful and intelligent bride who shared her engagement story on her blog. We think it's wonderful! Thank you Jessica!

Truly just a peek at what's to come!

2011-08-08T22:34:00.003-05:00

Here's a peek at the colors, textures and prints of our party, homecoming and special occasion dresses that we just ordered at Stylemax in Chicago!

Texture and Print

It's a hopping time for tuxedos!

2011-07-23T14:32:00.004-05:00

It's been a busy season for tuxedos here at Premiere Couture! We sent out lots of great looking men this weekend, had a fun visit from Jim DuBois of DuBois Formalwear and had some super fun guys in shopping for an upcoming wedding. We love tuxedos!

This is Mark. He obviously has the same lively, inner spark of fun that his sister Meryl, our lovely bride, has. I was just framing up a photo of our new vest panel display while Mark and his nephews were working with Joel on tuxedos when he turned around and gave me this great smile. I had to snap it!

Thanks for hanging out with us and showing Joel the ropes, Jim!

Christmas in July plus so many new arrivals!

2011-07-15T09:08:00.007-05:00

In case you haven't heard, as this is our "off season" we are offering the most fabulous special for those of you smart enough to shop now for your bridal gown. When you purchase your bridal gown this month, we will pay for your standard alterations! FREE ALTERATIONS! Sweet, right? Make your appointment to visit us today!

In other news, our bridal, bridesmaid and party dress collections continue to grow! With new arrivals from Steven Birnbaum, Robert Bullock, Alfred Sung, After Six, Social Bridesmaids, Lela Rose, Ya! and Maggy London there are so many reasons to visit us again! Here's just a taste of the new designs you'll see:

This beautifu lace design from Robert Bullock is totally on trend with it's delightful cap sleeves and beautifully carved neckline. The bridesmaid dress that so perfectly complements it is new from Alfred Sung.

This sassy little renaissance satin design from the fresh new Social Bridesmaids collection accompanies our newest organza bridal gown from Robert Bullock.

Save on Ya!

2011-07-01T17:44:00.001-05:00

Shop on Saturday, July 2, and save 40% on all Ya! designs!

Lela Rose and brand new line, Social Bridesmaids

2011-07-01T16:15:00.004-05:00

Julia paid us a visit recently so that we could show your our new bridesmaid dresses from Lela Rose and Social Bridesmaids, both part of our Dessy Group collection. We love the short, crinkle chiffon in summery, fresh colors of Lela Rose and the sophisticated look of the satin Social Bridesmaids designs. What do you think of them?

Fun, new summer arrivals!

2011-07-01T14:57:00.004-05:00

New, flowy chiffon from Robert Bullock is a perfect summer wedding look and with the beaded midriff "Mila" is certain to make you feel as special as you look.

Fun and flirty little dresses arrived from Ya! and we think you'll find them adorable and affordable!

Think you're too curvy to shop at Premiere? Think again!

2011-06-08T14:10:00.003-05:00

We sometimes have curvy customers step into our store with a bit of trepidation, but our beautiful friend Stacie stopped by so that we could offer proof that you can relax, we've got a great look for you! These particular designs are from Stop Staring, Lynn Lugo and Maggie London. Quantities, as usual, are limited, so allow yourself the luxury of looking beautiful and shop today!

Steven Birnbaum mini trunk show

2011-06-03T18:40:00.003-05:00

We have a lovely bride that is looking for something specific and Laura and I both immediately thought of Steven Birnbaum! He has the most fantastic bateau necklines put together with fresh fits and fabulous fabrics. So we had four amazing dresses (two of his floor length models with similar necklines are also visiting) fly in for a little weekend vaca. Come in for a look see!

New at Premiere Couture - Women's sizes!

2011-06-03T18:34:00.003-05:00

Laura and I have decided to flirt a little with the idea of offering party dresses in women's sizes. Our first two designs to arrive offer vastly different looks though they are equally wearable and comfortable. First we have the quintessential little black dress with fluttery chiffon that's perfect for your dressier occasions. Second is a fun floral print with a ruffle v-neck that is bra and figure friendly. Come in and check them out!

Umbrella Brides

2011-05-28T10:05:00.005-05:00

This past week Laura posted a little bribe on Facebook. We've been getting great photos sent to us from our prom customers (check them out!) and they are so much fun to see and share that it made us greedy for some photos from our brides. So Laura offered a fun umbrella to any of our brides from over the past 15 years to post a picture and they've started to trickle in. What fun! And what incredibly beautiful brides and weddings we've had the honor of being a part of. Nearly anyone can enjoy a well photographed model in a gorgeous gown, but those images pale in comparison to real brides on their wedding day. Enjoy a few of the submissions we've received so far, visit our Facebook for more and send us yours if you haven't already!

Clearly this is not from Anne's wedding day, but it was from another awesome day - the day she became our bride! Anne found her perfect gown at a trunk show while we were still located in Janesville.

It's a small start, but it's a good small start!

2011-05-25T23:25:00.005-05:00

We mentioned a couple of months ago that after a five year hiatus we are re-introducing designs from the Dessy Group to our bridesmaids dress collection and today we received our first installation. As we await the Fall 2011 collection they were kind enough to start us out with some great designs that have already proven themselves. We are really excited that three of these four dresses feature sheer overlays because, to tell the truth, that is an important look that has been missing from our collection ever since Vera Wang went AWOL.

The first dress with the fun ruffled neckline is from Alfred Sung and actually represents six different styles - cocktail length and floor length in both full and straight skirts and in peau de soie and dupioni. Obviously this is the full, cocktail length in (not so obviously) caspian peau de soie. We LOVE this neckline and the over-all ladylike 50's feel of it!

We think this tailored midnight chiffon and matte satin dress from After Six is super sophisticated and yet easy to wear. The neckline will look great on just about everyone and the smart look of the wide band of satin around the hem gives it a mature-but-not-stuffy air.

There's just something about this organdy and matte satin tea-length dress, also by After Six, that just oozes ease and comfort. It's stylish enough for any affair, being just as easy to dress up as it is to dress it more casually. And if you prefer, it comes with spaghetti straps - love that!

After Six offers this soft chiffon dress in the happy color of posie (just one of a plethora of colors) and it is just all-around smart. It's flattering, feminine and flirty - all the right features for perfect alliteration! And if you like the idea of it flowing all the way to the floor, you can order it that way, too!

Did you notice the great jewelry and shoes with each of the dresses? Remember, it takes more than an awesome dress for a look to be complete. Accessories make all the difference!

Be sure to look for more dresses as they continue to arrive over the next several weeks!

When we say Ya! we mean it!

2011-05-20T14:54:00.004-05:00

More from Ya! makes for more fun! Within moments of unveiling our new a collection a happy customer left with one in tow and the parting words of "That was the easiest dress shopping I've ever done!" You could have the same story, but different dress! Super! (And just like Tess and Sarah, you'll make these $55 to $64 dresses look like a million bucks, too!)

Janet Nelson Kumar designs are in the house!

2011-05-13T16:16:00.005-05:00

We are so pleased to announce that we are hosting an extended trunk show for Janet Nelson Kumar! Make your appointment today to try her collection which is filled with sophistication, romance and just pure dreaminess! Her gowns are here and await your visit!

Our own Erin was in New York for a photo shoot with Chellise Michael of Janet's designs. Check out Chellise's amazing blog post and the photos! Love the photos! Here are a couple of her edits:

New Robert Bullock, Suzi Chin and Stop Staring!

2011-05-13T14:56:00.005-05:00

New designs are always fun to share! First up is a flowy satin chiffon gown by Robert Bullock that evokes old Hollywood while at the same time being very romantic. Plus it will make your waist look tiny!

Next we offer five new designs from Suzi Chin that all shout "It's SO time for summer!"

Finally, our newest addition to our Stop Staring! collection, the "Mad Men" little black dress with personality. It made Tess want to twirl as soon as she put it on!

Stop Staring!

2011-05-07T12:26:00.003-05:00

New party dresses from Stop Staring! are finally here and finally photographed on our own lovely Tess. We think she looks absolutely smashing in them and so will you! The dresses are super comfortable and flattering with just the right amount of stretch and snug to make them feel and look great.

Congratulations Jackie!

2011-05-07T11:28:00.003-05:00

Jackie, recently married in her beautiful and rich Janell Berte Couture gown and Sara Gabriel, posted this sneak peek at her wedding on our Facebook page and I just had to share! Laura and I think she looks positively regal we can't wait for more photos from her obviously beautiful day by our incredibly talented friends at Front Room!

Change is always in season!

2011-04-26T19:57:00.004-05:00

We've recently reconfigured our layout to offer a more relaxed and spacious area for you to choose your tuxedos! Can't wait to help you and your guys look and feel good for the big day!

New formals and party dresses!

2011-04-26T19:46:00.002-05:00

We received new arrivals from distinctly different collections: Nicole Miller and our newest offering, Ya!.

You'll notice we added a new color, steel, in our short ruffled collar v-neck techno metal along with a sassy one-shouldered floor length techno metal stunner and a charcoal silk crepe gown that is epically comfortable and flattering!

Ya! is on a different end of the scale with young, sweet designs that are fun to wear and own. And these three styles range in price from $49 to $52! Can you believe so much fashion for such a little price? We love them!

Look for more new arrivals later this week from Stop Staring! and new fashion jewelry - so fun!

Thanks to our Tess and her twin sister Sarah for modeling our newest designs!

We need your help!

2011-04-16T23:41:00.001-05:00

We need your help! Friday evening as one of our lovely brides was choosing her bridal gown she lost her phone. We've looked everywhere and have concluded that another shopper must have accidentally taken her phone thinking it was theirs. We hate for such an awful thing to happen during what is supposed to be such a happy time. If you find it and help us return it to our bride we'll give you a $50 gift certificate!

Soul Surfer

2011-04-13T15:18:00.006-05:00

If you've followed along our blog for a length of time you know that we LOVE movies! Just this past Sunday my sweet hubby Jay and I saw Soul Surfer. My first impression of Soul Surfer was that it while it was a little cheesy, "somewhere between cheddar and jalapeno jack" to quote the movie, it was still an exceptional and inspiring story. Bethany Hamilton's story is definitely worth sharing. I ended up liking it enough to go back yesterday with my eleven-year-old daughter, my sister and my mother. It was the perfect girls' day out and I liked the movie even more the second time around and couldn't remember what I thought was at all cheesy about it. Go see it - you'll love it!

(And it was just what we thought, Toni - Bethany did her own stunt surfing! But so did her best friend Alana Blanchard. I thought that was pretty awesome!)

The credit for this photo of Bethany surfing in Indonesia in 2009 is given to Noah Hamilton, Bethany's older brother who is clearly gifted as well. What an incredible family!

New tux tools

2011-04-11T15:36:00.003-05:00

We received the most fabulous set of vest panels and mini ties to help you choose your accessory colors for your tuxedos! DuBois Formalwear offers a veritable plethora of colors in their fantastic LarrBrio collection and now making the right choice is easier than ever!

Chicago Update, Part 1

2011-04-09T16:34:00.009-05:00

Laura and I spent last Sunday basking in fashion down in Chi-town and now I want to give you a little gander at the coming attractions at Premiere Couture. (Here's an additional sneak peek.)

First up, we spent our morning with Robert Bullock and his fabulous frocks. But the wedding gowns will come in part two. What I'm sharing with you here in part one is this amazing mother's dress that will be gracing our presence this fall! It is so super flattering that we're certain moms looking for something more than ordinary will love it! We know we were totally smitten!

Next up is Stop Staring, a super collection of dresses born and bred in the USA that pay homage to the glamorous fashions of the fifties. They're marketing is racier than we love, but their dresses are actually very lady-like and super flattering. And while they'll be part of our ready-to-wear collection, they're also available for reorder in sizes up to 18! Woot!

We are super happy to re-introduce the Dessy Group to our bridesmaid collection! We offered Dessy and After Six for years but when we moved to Madison we eliminated any collection that was already represented in Madison. After continually fielding calls requesting these designs it finally dawned on us that the way was free and clear for us to once again offer these fashionable and affordable designs. One of the four lines we picked up is the Lela Rose collection - we really loved the softness and femininety of the designs.

Another new addition to our ready-to-wear collection is YA - young, fresh designs that are so cute and affordable ($40 - $60!) that you'll want to fill your closet with them! They are perfect for attending weddings, graduation parties or for the graduation ceremony. We should start receiving dresses as early as this month with new designs arriving all summer long! Yay!

That's it for now! Stay tuned for part two: a new bridal gown collection, a sneak peek at new Robert Bullocks and more new ready-to-wear!

Janet Nelson Kumar to the rescue!

2011-03-29T13:38:00.006-05:00

We continually talk about how choosy we are when deciding which designers to represent in our edited collection. Being choosy means that we can deliver certain things and assurances that other shops simply cannot. It also means that we work with the very best of the best. A recent situation highlighted this very clearly.

Less than two weeks ago, on Wednesday, March 16, a bride contacted us with a problem and she wondered if we could help her out. Tammy had visited our store when she was shopping for a bridal gown but decided to purchase her gown online instead. Unfortunately, her online gown "fell through" and I honestly do not know the circumstances to tell you why. But the great part of this story is that she had really liked one of our gowns, "Whisper" by Janet Nelson Kumar, and she wondered if it was still possible to get it in time for her wedding which was just NINE DAYS away! Did I mention that she got married this last Friday? Impossible, right? Wrong. Janet was able to make a custom gown in a single week - it was delivered last Thursday! And then remarkable Joyce, of Bridals by Joyce, was able to complete Tammy's alterations in less than a day so she was able to confidently walk down the aisle in a completely beautiful, completely custom bridal gown. While this isn't the first time one of our amazing designers has come through with a miracle, in fact each of them has performed miracles on behalf of our customers, we are ever amazed at what they can accomplish. Thank you Janet and congratulations Tammy! And thank you for letting us share your story!

This is Tammy looking beautiful in her gown that was ordered just one week before this photo!

New from Sara Gabriel, Janet Nelson Kumar, Nicole Miller and Touch Ups

2011-03-25T15:53:00.012-05:00

We have new arrivals from Sara Gabriel, Nicole Miller, Janet Nelson Kumar and Touch Ups! Plus, since we had Julia here to model for us, we had her model Lynn Lugo's bridal gowns since we only showed them on mannequins before. We also threw in a Suzi Chin that's perfect for the informal wedding or as a rehearsal dinner dress but now we only have one left!

First here's several of our new Sara Gabriel pieces - we have several more, too, that we just haven't photographed yet! They are all amazingly beautiful and fun!

Here's that cute little Suzy chin I mentioned! Isn't this silk dupioni number a dazzler? Just one left!

Another winner from Nicole Miller in mocha Techno Metal - we can't get enough of it!

Just one of our new pairs of Touch Ups along with another great new piece from Sara Gabriel!

Remember Champagne Cup from Janet Nelson Kumar? We finally have ours! Yay! I think I blogged about it before but now you see it on beautiful Julia. I always prefer to see them on a real person, don't you?

Again, we took the opportunity to show some designs, Lynn Lugo bridal designs to be exact, that we received earlier but on a real person this time. First up is Jaden with one of Lynn's simple but striking sashes and a feather flower from Imagine Bliss.
Lynn Lugo's Dakota is a stunner! And as with all of the bridal gowns, she comes with a crazy fun detachable flower with a broach center.

Colleen by Lynn Lugo is especially special in silk satin! Did you notice the striking new belt from Sara Gabriel?

Prom Sale!!

2011-03-21T15:49:00.005-05:00

All in-stock prom dresses are now on sale! The quality of our selection is superb and the variety is excellent. Shop now while you still have the moist choice gowns to pick from and save 20%. Gowns are still available for special order as well and if you purchase your gown on the day of your first visit you will receive 10% off. And remember, you'll receive free hair jewelry and your date will receive free shoe rental when he rents his prom tuxedo from Premiere Couture. You'll both look amazing and your memories will be sweet!

Sweet Jessie!!

2011-03-13T19:39:00.003-05:00

Lea-Ann Belter designed the most fabulous little tea-length bridal gown and she has finally arrived at Premiere Couture! Meet Jessie: sweetheart neckline, fabulously draped and flattering bodice, kicky pleated skirt and peek-a-boo pink (optional of course) tulle!

New jewelry and hair accessory designs!

2011-03-13T19:29:00.003-05:00

From Christina Garcia comes our newest collection of jewelry and hair accessories - Imagine Bliss. Check out more images in our Facebook album.

We just couldn't wait anymore

2011-03-02T00:03:00.004-06:00

I've been planning a website re-design and wanting to unveil our new photos with our new design but I just can't wait anymore. Check out our new photos for Caroline DeVillo, Janet Nelson Kumar, Lea-Ann Belter, Nicole Miller, Robert Bullock and Lynn Lugo bridesmaids. Neil from Front Room totally took our vision and ran with it - thanks Neil!

New New New!!!

2011-03-01T23:48:00.004-06:00

We have been so busy getting new designs! You'll have to scroll down a lot to see the new Nicole Miller, new Lea-Ann Belters, brand new line of bridesmaid dresses from Steven Birnbaum, new veils from Sara Gabriel and Christina and new prom dresses from Ayce Designs!

Janet Nelson Kumar's trunk show designs here this weekend!

2011-02-18T16:57:00.005-06:00

Just had to share some of the designs that are here with Janet this weekend. So pretty! And with Janet here, they represent a plethora of options since revels in customization.

Check out all of our current tuxedo specials!

2011-02-17T12:42:00.007-06:00

Also, be sure to check out the DuBois Formalwear at Premiere Couture facebook page!

Janet Nelson Kumar in person this weekend!

2011-02-14T08:26:00.003-06:00

This weekend you won't want to miss the opportunity to meet and work with one of our most beloved designers, Janet Nelson Kumar. She is a wonder with fit and customization and her gowns are impeccably made! Make your appointment for this Friday or Saturday for the truly unique opportunity to work with the person responsible for the most important garment you will ever wear.
In this beautiful sketch, Janet demonstrates how customizing the sleeves on her "Champagne Cup" design can create three different looks. And that's just the tip of the iceberg!

Fresh bridal designs by Lynn Lugo!

2011-02-09T23:02:00.004-06:00

We are totally thrilled to offer a new collection of simple and sophisticated silk gowns at Premiere Couture. It has been our pleasure to offer Lynn Lugo's amazing collection of bridesmaid dresses for about five years and now we pleased to offer her beautiful and versatile bridal designs. Our collection includes three different necklines, three different skirt shapes and three different fabrics and those of you familiar with Lynn's designs know what that means - you can mix and match any of those elements in any way you desire. And though her designs are all silk and made in the USA and completely customizable, most options are still under $1000. How fantastic is that?!

Lynn's "Colleen" is luscious in silk satin and dazzling with Sara Gabriel's feather and crystal sash.

But we also think "Colleen" is statuesque and beautiful on her own.

This is Lynn's "Dakota" with a puddle train.

We love "Dakota" with Sara Gabriel's exceptional new sash!

Lynn Lugo's "Jaden" should satisfy all of you halter fans! And how awesome are Lynn's bright sash and whimsical flower as eye-popping accessories?!

Lea-Ann Belter's extended stay program

2011-02-07T21:58:00.003-06:00

We are thrilled to be able to offer you Lea-Ann Belter's 2011 collection for an extra week! Make your appointment today to try these beautiful gowns for yourself!

Lea-Ann and the last day of our Super Bowl Special

2011-02-04T23:04:00.004-06:00

Saturday marks the end of our Super Bowl special so make sure you get in and get those accessories! And see some beautiful Lea-Ann Belter dresses while you're at it!

Our window is green and gold for the Pack!
One of new favorites - and oh so affordable, especially when you save 45% during our Super Bowl Special!!

No snow day here!

2011-02-02T10:02:00.002-06:00

Thankfully we have Julia and Tess because that means we're open for business today!! So if you're brave enough to venture out today, stop by and say hello to our awesome staff!

New arrivals from Lynn, Alyce, Caroline, Robert and Nicole!

2011-02-01T00:34:00.005-06:00

When you talk about designers as much as we do around here, you start to feel like you're on a first name basis. And for the most part, we truly are! We don't spend a lot of time talking to Nicole Miller, but we certainly get to chat with Lynn Lugo, Caroline DeVillo, Robert Bullock and many of our other designers because, like us, they appreciate a very hands-on approach that allows them to stay close to their clients and in touch with what is going on out there!

We've enjoyed a steady flow of new arrivals lately and I'll touch on a few here and for more in-depth coverage, check out our Facebook page for more minute-by-minute updates.

First up - Lynn Lugo. We're so extremely excited about her new colors and designs that we've begun to receive. New kicky skirt shapes, a new length - mini!, flattering and feminine necklines and fun touches abound! We've also made some practical additions to our collection like adding some of the most important shapes in better sizes, floor length and maternity.

Alyce Designs keeps pumping up the volume in color and impact with gowns that will surely leave no small impression!

Nicole Miller never fails with her fabulous techno metal.

Caroline DeVillo's exquisite lace applique work and fit make her new "Madeline" unforgettable.

Robert Bullock continues his theme on variation with "Jodi" - a narrow fitting, hip skimming lace gown with softened v-neck and sophisticated low back.

Lea-Ann Belter and the Pack Attack

2011-01-25T23:17:00.003-06:00

It's exciting to live in Wisconsin these days!! Not only are our near and dear Green Bay Packers representing in Super Bowl XLV, the very same weekend we are hosting a Lea-Ann Belter Designer Showcase! What more could you ask for from a single weekend in an otherwise cold and colorless February? How about 45% off accessories when you purchase a dress - wedding, prom, bridesmaid, party or otherwise - between now and Super Bowl Sunday!

Sweet new prom special for you and your date!

2011-01-24T13:35:00.003-06:00

If you purchase your prom dress at Premiere Couture and your date also rents his prom tux from us, you'll get free jewelry and he'll get free shoe rental! It's a total win-win!

- Joel

Tuxedo news!

2011-01-15T12:23:00.005-06:00

Joel here! I've been busy setting up our new "DuBois Formalwear at Premiere Couture" Facebook page for updates, special deals and offers! For example, book your wedding tuxes by March 31 and save 10% - if you're a Premiere Couture bride, save 20%! Email or call me at 608-255-1921 to learn more. Or you can check out the Facebook page for details.

And be sure to look for our upcoming Prom specials, too!

Lots of lush new gowns!

2011-01-12T17:34:00.004-06:00

We are getting pretty quick at getting all of our new arrivals up on Facebook, but sometimes I'm a little slow to get them here onto the blog. There are amazing new styles in for Prom 2011 as well from bridal designer Robert Bullock.

Congratulations Jessica!

2011-01-11T14:34:00.006-06:00

We can't help but be excited every time of our fabulous brides shows up on Front Room Photography's blog because we know without a doubt that we'll get to have an amazing view into the memory-filled day! Jessica, you were clearly beautiful and happy with Michael on your wedding day and we send out to you our most hearty congratulations!!

Offbeat and off-the-charts awesome!

2011-01-06T12:30:00.002-06:00

We love it when our brides trust themselves enough to plan their wedding with authenticity and personality. Jessica and Chris certainly did just that. Offbeat Bride put together a marvelous feature on their cinematic ceremony - a twist that's close to our hearts! Congratulations you two!!

Congratulations Lindsay!

2011-01-04T16:08:00.003-06:00

One of our beautiful brides, Lindsay, just posted several pictures from her wedding on our Facebook page and what a treat! Thank you for sharing, Lindsay! Laura and I wish the very best to both of you!

Happy New Year!

2010-12-30T23:09:00.004-06:00

Everyone at Premiere Couture wishes you a Happy New Year!

We will be closed Friday, December 31 and Saturday, January 1 and will resume normal business hours on Monday, January 3, 2011! See you next year!

Prom 2011 continues to roll in!

2010-12-22T19:04:00.004-06:00

Julia and Tess modeled our newest prom gowns from Alyce and they are fantastic! You'll see that tulle is back and bigger and better than ever! They have such incredible presence!

Pearl by Lea-Ann Belter

2010-12-21T23:21:00.003-06:00

We've received what may be our favorite gown for 2011. "Pearl" by Lea-Ann Belter is truly the epitome of timeless beauty, grace and elegance. Sound like anyone you know?

Save 50% on Kristan Hassan designs!

2010-12-14T09:32:00.002-06:00

Lynn Lugo dresses and another new Nicole Miller

2010-12-09T18:56:00.003-06:00

We've received the dozens and dozens of dresses from Lynn Lugo for this weekend's trunk show and it's impossible not to be impressed with the plethora of colors and designs! Have you made your appointment yet?

Also, a new asymmetrical neckline Nicole Miller bridal design has arrived. Can't wait to see this on a real body!

Check out our Facebook page for more photos as we continue to add to the album!

A new face at Premiere....sort of

2010-12-08T23:37:00.003-06:00

Meet Joel. He's our new Tuxedo Facilitator! Under the tutelage of Jim DuBois and our own formalwear maven, Laura, he's currently learning everything he needs to know to make your wedding day run smoothly and look wedding album worthy! And while he's technically a new employee, he was truly created for the position as he is my (Rosemary) son! He has literally spent his entire life around weddings - starting in a baby seat right by my side at work way back in the beginning days of Premiere Couture. Now he's ready to make his mark on the masculine side of the business by ensuring that every detail of our tuxedo weddings are attended to and looked after. If you've already booked your wedding with DuBois and Premiere Couture you'll be hearing from him soon. And if you haven't, you're going to want to come in and meet him and get things for your own wedding rolling now!

Lynn Lugo Trunk Show December 10 & 11!

2010-11-29T23:21:00.003-06:00

Our next event is going to be a winner! We are so excited to be able to share Lynn's newest designs and colors during a very special event Friday and Saturday, December 10 & 11! Not only will you be able to see a plethora of dresses, but it's just in time to take advantage of Lynn's extended Fall Promotion - save an extra $20 per dress if your order is in by December 15! You'll want to make your appointment for this special event today.

More techno metal and taffeta...sweet!

2010-11-29T22:55:00.005-06:00

And the fabulous new designs continue to roll in! Today we received this fantastic navy techno metal dress by Nicole Miller and a tasteful, fun olive taffeta and gold lace little number (that I happen to know totally caught Julia's fancy) by Suzi Chin. Either would feel right at home at your upcoming party, banquet or charity function and both are a perfect alternative to the little black dress!

Techno Metal by Nicole Miller

2010-11-27T15:15:00.004-06:00

Julia has such a busy schedule during the fall being a member of the UW marching band that we take advantage of the fact that she's a beautiful model whenever we can. This time we thought we'd like to show you our new techno metal dresses from Nicole Miller. They make perfect party and gala dresses plus the short silver ones make fantastic informal wedding dresses or rehearsal dinner dresses.

Black Friday

2010-11-25T19:15:00.003-06:00

Give yourself a rest from the hustle and bustle of the mall and the superstores and visit us on Black Friday! We have fabulous party dresses that are perfect for your holiday parties, hot prom dresses and super fun costume jewelry to complete your look!

Black Friday Special: Receive free jewelry and 30% savings with every party and prom dress!!

DuBois Formalwear + Premiere Couture = Perfect Match

2010-11-24T08:27:00.014-06:00

We're excited to announce that we are now Madison's exclusive location for DuBois Formalwear! Did you know that we've partnered with DuBois for over 13 years to help create beautiful weddings? And we're looking forward to many more! Look for fantastic promotions (for weddings and prom!)and a fresh new face to meet and exceed your formalwear needs!

DuBois is a family-run business that truly feels like family and it's DuBois that we trust to make even our own families look their very best! Rosemary's family has been wearing their tuxes for years and looking oh so handsome!
Rosemary's nephew David and his groomsmen this past June all sported beautiful tuxedos from DuBois Formalwear!

Even goofing around, Rosemary's nephew Zane and his cohorts looked fabulous in their DuBois tuxedos last year!

Niece Katharine and nephew-in-law Eli were resplendent on their wedding day three and half years ago.

Tuxedos are not just for weddings! Rosemary's son Jayson sported this handsome look for Prom 2010.

Here's Joel and Jayson dressed in DuBois tuxedos for a television commercial we shot in 2000. Aren't they just adorable? And stylish! Joel, on the left, will be our new tuxedo facilitator! How's that for a title?

Love at first sight

2010-11-18T16:33:00.002-06:00

Laura and I both knew when we laid eyes on "Kate" by Caroline DeVillo while in New York last month that we had to have her in our store. And now you can see why. But you have to come to the store and try this gorgeous silk satin dress on to also feel why it is so irresistible.

Prom 2011 is here at Premiere!

2010-11-17T23:03:00.004-06:00

We just couldn't wait any more so we had Alyce Designs send us the first gowns of our prom collection for 2011. We think you will absolutely love this year's colors and designs! See one that you can't live without? Order now and be certain to have exactly the look you love and we'll register your gown so that no one else from your school can purchase it here! See more on our Facebook page and "like" us for exclusive offers and a first look at everything new at Premiere Couture!

Janet Nelson Kumar's respendent new arrival

2010-11-17T22:58:00.003-06:00

We are so thrilled to finally possess Janet Nelson Kumar's "Amber" from her Belle Fille collection! A version of one of our all-time-favorite designs, "Ambrosia", "Amber" is elegance personified in fine Italian re-embroidered lace and silk satin. The cap sleeves offer a delightful alternative to strapless necklines and the fit is impeccable! We love you, "Amber"!

Ooh-la-la-Lea-Ann!

2010-11-17T22:50:00.003-06:00

Laura and I are both totally captivated by our newest Lea-Ann Belter arrival. Silk dupioni wrapped asymmetrically around the fabulously shaped bodice, a beautiful A-line skirt with perfectly placed pleats and flowers fashioned of silk organza and feathers; "Carmen" is truly exquisite!

Awesome Sample Sale This Sunday!

2010-11-16T08:50:00.004-06:00

This kind of sale at Premiere Couture is genuinely special! Laura and I have carefully and thoughtfully priced each sample in the sale to truly amaze you. But there's only one chance to take advantage of it and that is this Sunday. Make your appointment today! Call 608-255-1921 or email us. See you Sunday!

New York brought new bridal designs - like right now!

2010-11-13T14:32:00.003-06:00

Never have we so immediately received new designs that we ordered at New York market. We generally have to wait months. Not this year! We've received new designs from each of our designers with the exception of Janet Nelson Kumar and we expect our first one from her next week!

Check out the fantastic new frocks from Caroline DeVillo, Lea-Ann Belter, Robert Bullock and Nicole Miller!

Girls Night on Monroe Street - TONIGHT!!

2010-11-11T10:39:00.006-06:00

Join us and about nineteen other businesses tonight for adult trick-or-treating - otherwise known as Girls Night on Monroe Street. Pick up a ticket ($15 which goes to the Monroe Street Fine Arts Center for a much needed piano) at Orange Tree Imports and then grab your treat bag, or swag bag if you will, and then visit any of the businesses you wish and collect your treats - free gifts, food, drinks and special offers. So much fun!

You'll definitely want to stop by Premiere Couture for some fun, free jewelry, Laura's fresh-baked chocolate chip cookies and 15% off of everything in the store!

If you prefer to start out here at Premiere Couture, just let us know, and we'll get your ticket and your swag bag and have it all ready for you! See you tonight!!

November: Football + Thanksgiving = The Blind Side

2010-11-04T21:12:00.006-05:00

The leaves have fallen, there's a crisp chill in the air. Who can think of November without thinking about Thanksgiving and football? Laura and I have had the hardest time in the past coming up with a movie that we love that celebrates Thanksgiving, one of our favorite holidays, but fortunately with The Blind Side, our problem is solved! If you've seen this movie I'm sure that you also found this story of family, love and generosity truly inspiring.

Our gift to you this month with a dress purchase is a beautiful scarf that will help keep you warm whether you are at the big game or on your way over the river and through the woods to grandmother's house for Thanksgiving dinner.

Fantastic new gala gowns and party dresses from Nicole Miller

2010-11-01T12:22:00.003-05:00

We have become huge fans of Nicole Miller's metal taffeta bridal designs and her signature side tucks in silk crepe du chien that we have now added her coordinating special occasion gowns as well. And as Laura instantly observed, they are hot!! The colors are rich, the fit is amazing and your look will be unforgettable if you choose one for your next special event.

Lynn Lugo demo video

2010-10-29T21:35:00.002-05:00

We asked Lynn how to make the rosettes she shows on her dresses and she made this handy little video for us. When we were in New York she and her husband Pete told us about the making of this video and said that it took more than ten tries because of all of the ridiculousness going on around them and the giggles that inevitably ensued. We appreciate their persistence!

New York, new bridal, new party, new new new!!!

2010-10-27T12:49:00.010-05:00

So much has been going on at Premiere Couture; time to play catch up! Now if you follow us on Facebook, most of this will be a review but with some additional details. First, Laura and I enjoyed a very successful, exhausting New York International Bridal Week last week. It is always so fantastic to reconnect with our designers and they certainly all wowed us with their newest creations. After reviewing each of their collections, Laura and I remain convinced that Premiere Couture represents the perfect mix of designers and we are excited to continue to feature the designs of Lea-Ann Belter, Janet Nelson Kumar, Caroline DeVillo, Robert Bullock, Nicole Miller, Lynn Lugo, Sara Gabriel and Christina Garcia. We've added just one new designer to the mix as Robert Bullock's design partner, Steven Birnbaum, has launched a bridesmaid collection that we will carry as soon as it hits stores. Along with new bridesmaids, we will also be offering a new line of shoes - Foot Petals -the company famous for foot solutions for killer shoes. Their new shoes feature all of their most popular cushions built right into the shoe - perfect! Of course we are also offering their most popular cushions - in fact, they've already arrived at the store and await your sore feet!

While we were in New York and new bridal design arrived from Robert Bullock. It is a soft, luxurious lace gown that is so flattering and so comfortable you won't want to take it off once you put it on.

We've received new party dresses from two more new designers to Premiere Couture, Suzi Chin and Eva Franco, plus a couple of great new dresses from Donna Morgan who is already very comfortably ensconced in our store.

And now for all of the photos!

New and unforgettable in silk taffeta from Lea-Ann Belter!

Janet Nelson Kumar and a new classic in beautiful Italian lace!

Is that tulle? Indeed it is! And from Janet Nelson Kumar no less!

Caroline DeVillo along with the one of the cutest short dresses we saw at market!

Robert Bullock along side a sassy new lace design that we're anxious to share with you!

Fantastic back of a fantastic Nicole Miller!

Lynn Lugo shows us one of the new BRIDAL designs that we're excited to now offer! But, oh, the bridesmaid dresses we're adding! You're going to love them, too!

Sara Gabriel and her model who is sporting a new cap!

Christina Garcia - veil, jewelry and now, belt, designer extraordinaire!

New bridesmaid line from Steven Birnbaum

Foot Petals = foot savers! Now at Premiere Couture!

Regal in satin from Suzi Chin

Want to make sure you feel like you're the bride at the rehearsal dinner?

Julia truly loved how this Eva Franco design felt while she was wearing it - and it looked equally beautiful!

Eva Franco's designs feel as special as they look. They're awesome!

Polka dot fun from Eva Franco
New perfect little lace black dress from Donna Morgan

Donna Morgan - perfect fit and fashion in this print with the skinny belt

Robert Bullock's "Healy" looks enchanting with the belt and sophisticated without.

New party dress designer - Kristin Hassan

2010-10-13T17:17:00.003-05:00

Kristin Hassan is the newest designer to show up in our fabulous party dress collection. Designed and made in Chicago, her dresses are young, fresh and washable. You read that right. Washable. How fantastic is that? Look cute and throw it in the washer? Awesome!!

The last photo here, the dusty purple number, is shown with our newest belt from The Belt by Joe's Jeans. Give a little rocker chick pizzazz to your outfit!.

White Collar, Hot Hats and Cool Ties

2010-10-07T14:48:00.004-05:00

So we're exposing our girly fickle side. Our Movie of the Month in October is a tv show. But we're sure you won't care when you get to choose a fantastic hat ala White Collar as a gift with every dress purchase -or when you get to give your fiance a fabulous tie (in addition to your fabulous hat) when you purchase a bridal gown this month.

Already a White Collar fan? Tell us who your favorite character is.

Monroe Street Festival = Hot Deals

2010-09-29T15:59:00.005-05:00

Saturday marks the 33rd annual Monroe Street Festival and you're invited to join us and the rest of the street for a fun-filled day. We'll have some amazing deals in the sidewalk sale that you won't believe. Trust me.

Also, we're selling all of the forty or so sets of fabulously fun costume jewelry that we just featured in yesterday's photo shoot.

Want a head start on the sale items? No problem! You're welcome to start shopping the steals now!

Photography Studio for a Day

2010-09-29T12:08:00.002-05:00

Some days are just great. Yesterday was awesome. After months of planning and thought, (thank you to Laura who did the lion's share of the work - best business partner and friend ever!) Neil from Front Room Photography spent the entire day at our store capturing fresh images for us of two incredibly lovely models, Erin and Laura, freshly styled by Rejuvenation Spa, and we couldn't be more excited! What a blessing to be surrounded by genuinely wonderful people.

My daughter Marlie spent the day with us and captured a few images from her perspective of the shoot and here are a few examples. You can see more in her album on our Facebook page. And while it's fun to share these, we can't wait to share our new photos from Neil so stay tuned for the Front Room magic that will soon be visually representing Premiere Couture everywhere!

Only 2 Days Left!

2010-09-29T12:07:00.001-05:00

Just two days left to take advantage of Movie of the Month special! Don't miss it!

Text us!

2010-09-24T17:49:00.005-05:00

Sophie received some disheartening news via text message in our Movie of the Month, but you will receive something much more fun. Give it a try! And then check back every month as we continue to text new offers and give-aways. Text the word DRESSES to 39649 today!

New belts, new jewelry, new dresses!

2010-09-22T15:29:00.004-05:00

We tend to post our new arrivals on Facebook first - it's so easy! - but we don't want anyone to miss the fun new things showing up at Premiere Couture! We have new dresses perfect for the upcoming Madison Club Foundation Charity Gala (Did you know for each dress we sell for the Gala, you will receive 10% off and we'll give 10% to the Foundation?) new belts from Joe's Jeans to spice up a kicky little dress and costume jewelry too fun for words.

Amy Kuschel - here for the weekend!

2010-09-17T19:16:00.002-05:00

We have some beautiful designs visiting us from California this weekend as one of our brides requested to see these creations by Amy Kuschel in person. Did you know that we do that? We know we have the best dress collection around, but we can't have everything but we'll do our best to make sure you wear what you want!

September Premiere

2010-09-01T13:54:00.004-05:00

Letters to Juliet, a movie about first love getting a second chance, is our September Movie of the Month. You'll absolutely adore our "first love" special offer which is good through September 14 - the release date of the dvd, but if you miss it you'll also appreciate our "second chance" offer from the 15th through 30. Knowing that the written word is powerful and plays a significant role in this sweet movie, we pay homage to it by making it a necessary part of our special. In order to receive this month's special, you must text the word DRESSES to 39649.

**Please note: If you receive a message referring to Party Dresses, that is NOT our movie of the month offer. Just try again later for the correct message.

How did I fail to post these?

2010-08-30T15:47:00.002-05:00

Tess modeled a few more of our new party/homecoming dresses recently and we dutifully put them on Facebook but somehow I failed to get them on here! Oh for shame!

Just because...

2010-08-25T11:50:00.000-05:00

It's Wednesday and it's beautiful. Anyone who orders a bridal gown today will save 10%. Just ask.

New party dress arrivals!

2010-08-17T11:34:00.004-05:00

We received five new designs yesterday that I am eager to share with you, but Julia and I only had the opportunity to capture one of them. Hopefully I'll capture Tess in a couple more on Wednesday. They are all super fun!

Homecoming Styling 101

2010-08-17T11:18:00.002-05:00

Putting a lull to good use the other day, Breeze and Julia put together some fantastic homecoming ensembles. What dress and accessories would you put together?

Our party dress out and about

2010-08-09T13:03:00.007-05:00

Our lovely friend Melanie shared this photo from her brother's wedding which she recently attended in one of our fun party dresses. You looked fabulous, Melanie! And as much as we love getting photos of our brides - Melanie was herself kind enough to share those as well - we also absolutely love seeing our party dresses out there, too! Thank you Melanie!!

Congratulations Amy!

2010-08-04T14:20:00.004-05:00

Chasing Lilies' Casey Heins was kind enough to mention us as she shared photos from Amy's May wedding and Amy, you were truly beautiful! We have the most awesome brides!! Thank you Casey and congratulations Amy and Dane!

Time flies - It's August already?!

2010-08-02T17:11:00.006-05:00

This month's movie is a favorite of mine. Before Meg Ryan had any unfortunate plastic surgery, Hugh Jackman became Wolverine or Liev Shreiber became his toothy brother, they made this charming little romantic comedy Kate and Leopold. It was during this film that I learned that Hugh Jackman was an accomplished singer. And because of this movie I'll never look at an elevator or margarine the same way again. It also gives you a glimpse at the zenith of corst gowns as fashion. This movie was released in 2001, when we were still up to our elbows in corset bridal gowns and this movie captures the look - though not in a bridal gown - beautifully.

When you purchase a dress or gown at Premiere Couture during the month of August you'll receive this very charming time-inspired necklace and earring set. Like the movie, it's just enough whimsy to make time pass a little more sweetly.

Party and Prom 2011

2010-07-29T14:56:00.004-05:00

We're headed to Chicago in a week to choose our Prom 2011 collection and party dresses for upcoming charity events, homecoming and just for pretty. We would love to know what you would like to see: colors, styles, sizes, whatever you would like but can't find now or would like to find at the funnest store in Madison!

Thank You Emily!

2010-07-23T20:48:00.004-05:00

Congratulations Emily! And thank you - not only for allowing us to be a part of your beautiful wedding, but for sending these incredible photos to us to share! We will never cease to be amazed by the beauty, grace and generosity of brides such as you!