Summertime means party time!

We love summer in Wisconsin.  Finally we can put away our bulky coats, shovels and salt.  Time to party and boy are there reasons to party.  Nearly every weekend there is a graduation, wedding, bridal shower, family reunion or even the dreaded class reunions.  Don't worry about what to wear.  Just stop in and we'll help you  find the perfect dress for your party. 

Fresh from Nicole Miller!

It is so nice to have new and favorite styles in from Nicole Miller! Her fashionable designs speak to the modern woman looking for something less traditional and genuinely memorable.

New party dresses arriving!

Fun and a little funky designs from Effie's Heart. Super flattering, a little whimsical and definitely comfortable!

Happy Pinning!

I know you all are pinning your favorite details for your wedding. Be sure to check out our Pinterest page for fresh and fun wedding ideas!

New lace arrivals from Amy Kuschel

We love Laurel and Pearl from Amy Kuschel! We love the soft lines of Laurel's v-neck and the beautiful keyhole back of her brand new Pearl. Love, love, love!

New from Caroline DeVillo

Caroline DeVillo always impresses us with her ability to combine simplicity with utter tastefulness and style. These two new designs, our customized Veronica and Kate from her ID Collection are both in her luxurious silk dupioni yet give off entirely different vibes.

In Style - The Color Issue

Every month I read my In Style magazine from cover to cover, but my favorite issue of the year is the color issue. This year's color of the year is Tangerine Tango and it is EVERYWHERE. I do love tangerine, but there are many more trends that caught my eye this month.

One of my favorite new trends in neon. I am loving the belts, bags and for those of us more daring, dresses. At Premiere Couture we have been loving Lynn Lugo's neon sashes and flowers as accents on bridesmaid dresses and bridal gowns. For those more daring we have gorgeous neon options for prom. It's all very 80's and I love it!

Color blocking is another hot trend. Breaking up a bridesmaid dress with a contrasting sash not only makes your waist look tiny, but it adds a pop of color. While you're adding color don't forget your nails. Pastel nails (think lilac, canary yellow or light blue) are hot right now. Check out these colors from Butter London.

In my book black and white never goes out of style and In Style says it's back. They also are loving chiffon and the Dessy Collection is full of gorgeous chiffon dresses. Another trend that seems to come around every spring is polka dots and they're back! My final favorite trend is gold. It's another trend that you can dabble in with your shoes, purse or jewelry or dive into with a gorgeous gown.

Pinterest + Premiere Couture = Style

Check out our pinterest page for amazing hair style options for brides, bridesmaids, flower girls and prom!

Loving our romantic Janell Berte Collection

Silk organza, floral details, delicate lace....our Janell Berte collection speaks to romance and evokes thoughts of Spring.

Prom Sale 2012 - Starts March 1st!

Starting today select sample prom dresses are 20% - 30% off. Shop early for the best selection!